Beyoncé Is Launching a Hair Brand

We’ve been wondering if this day would ever come, and now the announcement has officially been made by Queen B herself. Beyoncé is launching her own hair-care brand—the name is still TBD—and curly girls everywhere are pumped. Some commenters are saying they don’t even care what the products are, they’re still buying them.

On Instagram, the most Grammy-awarded artist in history posted a picture of her in her glam chair with voluminous curls and a bunch of lab samples of different formulas on the vanity, as well as another image of her as a little girl with braids. The final image in the trio is a note to her 308 million followers saying this:

“How many of you knew my first job was sweeping hair in my mama’s salon? Destiny’s Child got our start while performing for clients while they were getting their hair done. I was exposed to so many different kinds of entrepreneurial women in her salon. I saw firsthand how the ways we nurture and celebrate hair can directly impact our souls. I watched her heal and be of service to so many women. Having learned so much on my hair journey, I’ve always dreamed of carrying on her legacy. I can’t wait for you to experience what I’ve been creating.”

Stay tuned to NewBeauty for updates on this highly anticipated launch!