16 Best Sex Toy Sites 2023 to Shop at for All of Your Sexual Wellness Needs


Why we love it: Unbound makes sexual education and kink accessible for everyone. 

Widest Variety of Toys: Lovehoney

Another popular option for where to buy sex toys online, Lovehoney also has a huge variety of vibrators, dildos, lubes, and more. The retailer also offers its own line of toys, which tend to have the same features as other sex toys at a lower price. Speaking of other brands, expect to find We-Vibe, Womanizer, Lovense, LELO, and others. Like Babeland, Lovehoney has frequent sales, of up to 90% off.

Why we love it: Who doesn’t love affordable sex toys? 

Lovehoney Rose Clitoral Suction Stimulator

Lovehoney Ultra Violet Powerful Silicone Rechargeable Wand

Best for Couples’ Sex Toys: We-Vibe 

Adult toy shop We-Vibe features a range of vibrators, but we have to say the most impressive features lie in the advanced tech. Many of the brand’s vibrators can be controlled via a Bluetooth app, perfect for long-distance hookups. We-Vibe even offers a few wearable vibrators, so put one on and let your partner be in control if you’re feeling daring. Of course, if you just want a vibrator for some solo self-care, there are still plenty of options worth exploring, like the We-Vibe Nova 2.

Why we love it: We-Vibe makes it easier than ever to incorporate vibrators into coupled sex.

If you’re interested in trying new sex toys but don’t want to drop a ton of money, head to PinkCherry. It has an impressive variety of sex toys and it’s not uncommon to see vibrators and toys available for less than $5 — yes, seriously. Plus, your order ships in a discreet brown box with a return label that just says “Customer Service” so you don’t feel awkward about your neighbors seeing it on your stoop. 

Why we love it: PinkCherry doles out some of the lowest prices in the sex toy game. 

CalExotics Three Speed Bullet Vibe in Pink

PinkCherry 6 Inch Purple Dildo

Best Guidance for First-Time Vibrator Shoppers: Good Vibrations 

Good Vibrations was founded in 1977, but don’t call it old-school. The woman-founded brand is all about inclusivity when it comes to sexual pleasure and education, so expect to find products for all bodies, along with non-judgemental sexual health resources. Whether you’re “Brand Spankin’ New,” looking to “Up Your Game,” or want to “Be Adventurous,” there’s a curated list of product recommendations for you. Need some more guidance? The brand works with a staff sexologist and a whole team of sexual educators you can contact through the website. At Good Vibrations, you’ll find unique products like the Snail Vibe, which uses its unique shape to stimulate both internal and external erogenous zones, and the Triple Clit Flicker Vibrating Ring, a penis ring with a vibrating attachment to stimulate the clit.    

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