17 Best TikTok-Viral Early Beauty Deals for Prime Day 2023


The Revlon Oil-Absorbing Face Roller took over just about every TikToker’s face this summer for its adorably small stature and impressive oil-absorbing properties. This pocket-sized rollerball’s mattifying magic comes from its reusable volcanic stone ball, which sucks up oil in a breeze. 

Cosrx Advanced Snail Mucin 96 Power Essence

NYX Professional Makeup Bare With Me Concealer Serum

Snail mucin is one of the many ingredients from Korean beauty products that has grown in popularity stateside. One of the top-trending products infused with this tone-evening ingredient is Cosrx’s Advanced Snail Mucin 96 Power Essence, which has become one of TikTok’s most popular skin-care products for its acne- and hyperpigmentation-targeting formula.

After TikTok virality made our reviewer test out NYX Professional Makeup’s Bare With Me Concealer Serum, she admitted that the result was worth reinstalling the app after a hiatus. She was pleasantly surprised by the concealer’s medium-to-full coverage, hydrating ingredients, and glowy finish. The only thing that makes it even more impressive would be getting all of that goodness for under ten bucks during Prime Day.

LuxFurni Vanity Tabletop Hollywood Makeup Mirror

Panasonic ES-WL80-V Wet/Dry Electric Shaver

Live out your actor-in-a-dressing-room fantasy by adding a light-up makeup mirror to your vanity. LuxFurni’s Vanity Tabletop Hollywood Makeup Mirror comes in two different sizes with three different light settings, so your makeup will come out perfectly every time.

Every couple of months TikTok loves to try out a new hair removal method. Once everyone had their fun with sugaring, waxing, and depilatory tools, the app turned to beard trimmers and electric shavers in search of a quick, gentle shave that even lazy people feel up for. The Panasonic Wet/Dry Electric Shaver can shave and trim both wet and dry hair without irritating sensitive skin or making you work too hard.

Conair Big Curls and Waves Jumbo Ceramic Hot Rollers

As much as we love TikTok’s skin-care hobbyists, you know a product is the real deal when the derms on TikTok back a product that’s making its rounds on the app. Differin Gel is a retinoid treatment that doesn’t require a prescription, so many users are turning to it as an accessible but effective acne treatment that you can get over the counter. Retinols can be intense, so start slow and be sure to patch test first.

There was a moment early this year when hot rollers reentered our collective beauty consciousness — and it was all thanks to TikTok. It’s easy to see why: users are getting fluffy ’90s-inspired blowouts in minutes using kits like this Conair Jumbo and Super Jumbo Ceramic Hot Rollers set. Hot rollers are pretty easy to use but if you’re having trouble mastering this retro method you can always call up your mom or grandma for help — they’ve done this before.

E.L.F. Luminous Putty Primer

That hair tool that took over your FYP a couple of months ago? It’s probably on sale. For the easiest hair-curling experience of your life, pick up Chi’s Spin N Curl, which is on sale for over 25 percent off. This handy device curls your hair in seconds — no painful wrist-twisting required.

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