Hailey Bieber’s New Go-To Color


If there’s anyone who is skilled in the art of creating dessert-inspired trends, it’s the one and only Hailey Bieber. From “glazed-donut” skin to “brownie-glazed” lips, Bieber has been at the forefront of yummy-sounding trends for quite some time now. Just yesterday, the Rhode founder’s new hair ‘do revealed her latest, sweetest concept yet: cinnamon cookie butter hair.

Last night, Bieber’s hair colorist and global ambassador for Moroccanoil, Matt Rez, posted a reel to his Instagram debuting Bieber’s new hair color. Featuring darker tones than her usual, blonde streaked bob, Rez explained in the caption that “we named it cinnamon cookie butter,” followed by a falling leaves emoji, highlighting how the new color serves as a perfect transition to fall.

Bieber’s hair color is aptly named; with lighter, cinnamon colored shades surrounding the face, darker tones further back, and a silky, buttery appearance throughout, Bieber’s dessert-inspired hair ‘do looks as scrumptious as it sounds. A perfect balance of brunette and amber tones, this baking-inspired color is the ideal way to transition from blonde to brunette just as the leaves are changing.

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