Launch List: The Best Skin Care Launching in December


Shiseido Bio-Performance Skin Filler Serums ($295)

The brand’s most innovative launch in its history, this day-and-night hyaluronic serum duo (it uses the brand’s proprietary Japanese HA) is great for people who are interested in filler, but not yet ready to go under the needle, or those who have fillers and want to extend their results between appointments.

“Shiseido has been pioneers when it comes to hyaluronic acid, and we’ve been innovating with the ingredient for the past 40 years, always trying to make it more efficacious to give more plumping and hydration to the skin,” says Gisela Ballard, vice president of U.S. training and education for Shiseido Americas Corporation. “These serums are unlike anything else.

In the Night Serum, we’ve successfully compressed the hyaluronic acid molecule, which is a very big molecule, so it doesn’t typically penetrate and do anything for the deeper layers of the skin. By compressing it, we allow it to absorb and work beneath the surface. The Day Serum has an expander that will release that compression mechanism and actually allow the hyaluronic acid to puff up and really volumize and plump skin. Together, the results are as close as you can come to a filler without a needle.”

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