One Tube of This $8 Mascara Sells Every 7 Minutes

Few makeup launches stand the test of time. While the “new and now” launches tend to take precedence in the beauty space, COVERGIRL’s Lash Blast Volume Mascara ($9) is a solid exception. Since its launch 15 years ago, the mascara’s eye-opening benefits still speak for themselves, as the brand reports one iconic orange tube sells every 7 minutes. 

Known for its ability to deliver “10x more voluminous lashes” along with its smudge-free formula, it’s no surprise Lash Blast is the number-one mascara in COVERGIRL’s portfolio. But everyday consumers aren’t the only ones fan-girling over the mascara. As seen in the brand’s latest Instagram video, Queen Latifah, America Ferrera, Kelsea Ballerini and Niki Taylor are also huge fans.

Available in very black, black, and black brown hues, along with waterproof variations, there’s an option for everyone. To celebrate the mascara’s 15 year anniversary, the orange tube is getting a limited-edition update with fun gold foil confetti. If you haven’t tried the cult-classic mascara, now’s the time. 

Happy birthday, Lash Blast!