Eufora International ElixirONE ($50)
What it is:
A next-generation treatment that combines the benefits of a luxurious hair oil and a powerful leave-in conditioner, ElixirONE syncs with your hair and creates unprecedented movement and incredible shine. This powerful hair-perfecting potion penetrates the hair with patented technologies to nurture and protect your strands.
How to use it:
Simply add a quarter-size pump into your hands, work through damp hair as desired and enjoy smooth, shiny hair.
Editor feedback:
“I have fine, oily hair, so applying more than one product post-shower just weighs it down. This one combines an oil and a leave-in conditioner in one lightweight formula I know won’t leave my hair looking greasy.” —Danielle Fontana Dooley, associate director, digital content
Key ingredients:
In addition to hair-loving ingredients like Brazil nut oil, which is rich in vitamin A and E, it also contains cranberry oil and tea leaf extract to promote scalp health and inhibit UV damage. Additionally, it features four of Eufora’s proprietary blends: All Plant Essence, Damage Cure Complex, Vibrant Color Complex, Chromaveil, all of which help to strengthen, repair, moisturize and help with color retention.
Expert insight:
“This innovative, plant-based potion ushers in the next generation of leave-in treatment products. Our proprietary Damage Cure Complex and Vibrant Color Complex sync with the hair to deliver true repair to the inner structure and outer cuticle layer and uses the synergy of science and nature to restore health to all hair types, protect against color fading, and create unprecedented movement, shine and softness.” — Beth Bewley, cofounder and CEO
